Almost 100 million Americans are 50+, and millions want or need to find jobs. With ongoing high unemployment and low economic growth, new-business creation is the most viable option for people 50+ who wish to continue working.


An aging and shrinking workforce requires employers to utilize sub- stantially more qualified workers over 50 through flexible workplace options and other means, while also supporting entrepreneurship to a greater degree.

The National Economy
The National Economy

With continued high unemploy- ment and low economic growth,
it is a clear imperative that the government provide an environ- ment that encourages, supports and sustains substantially more entrepreneurship.

Evolving the National Mindset
Changing the National Mindset

Negative thinking about aging must be replaced by a positive belief that people over 50 are a valuable source with experience, expertise, seasoned judgment and proven performance that must be utilized to a greater degree.


Our Publications

booksWe are heading into some interesting changes in our economy and population, our longevity has continued to increase while our birthrate decreases.
Click here to explore these topics, and find out what they mean for you.

Start Anew At 50 —
Create Your Own Business
We have decided to postpone the three planned events in Chicago, Atlanta, and Philadelphia until a more appropriate time.

We continue to believe that new business creation is the most viable option for people 50 and older who are qualified and want or need to continue working.


Center for Productive Longevity (CPL)

Bill Webster, Carol Gardner and Bud Sorenson in serious discussion

With high unemployment and low economic growth at present and projected for the foreseeable future, CPL has devoted the last four years to stimulating new-business creation for people 50+ where they are qualified and ready to continue adding value. The result not only enables this large and growing segment approaching 100 million, almost one-third the total U.S. population, to continue working but also contributes to increased employment and economic growth on the national level.